My blog is about the fundamentals of consumer behaviour and its applications; and how this relates to the brand – MAC Cosmetics.
Where it all began MAC Cosmetics began when a makeup artist (Frank Toskan) and photographer (Frank Angelo) saw a gap in the market for makeup that photographed well. They decided to create their own. MAC Cosmetics began and remains to use black pots rather than compacts for their product. Pots were then developed into professional … Continue reading Packaging and Store Design
Taglines & Repetition When I say “Just Do It” I guarantee Nike comes to mind. This is the power of a tagline that you have heard some many times (i.e. the concept of repetition) that you instantly link the tagline to the brand. You can instantly call to mind the brand associated with the tagline. … Continue reading “All ages. All races. All sexes”
In case you were unaware haul videos are kind of a huge deal. What exactly is a haul video you may ask? A haul video is a video taken by a Youtube influencer who has received a large amount of product (such as clothing or makeup) from a brand and creates a video sharing his … Continue reading Haul Videos
Zoe's UOW Blog 